Adding more context to trending topics on Twitter is the latest effort of the company to make its platform easier to understand. The company was struggling to find new ways to attract a larger audience, and Twitter has been focusing to simplify the on-platform experience. Many people found it difficult to understand, and even more difficult to use Twitter. In 2015, the company acknowledged that it had struggled to connect with the mass market. It is worth noting that the platform will not show representative tweets for all trends.Īlthough it is a small change, it is an important one in the broader context of the company simplifying the on-platform experience. The company’s algorithms are designed to identify representative tweets that are not spam, or posted by Twitter accounts that are trying to take advantage of the platform’s system. Twitter’s algorithms and curation team evaluate if a tweet is very reflective of a specific trend and popular on Twitter’s platform. The algorithms of Twitter and its curation team determine if a specific tweet represents a trend. The company wrote in the blog post that a right tweet can sometimes help make sense of a trend, and starting today, a representative tweet will be pinned to trends to provide more insight about a specific trend. On Tuesday, the company announced in a blog post that Twitter will provide context to trending topics on the social media platform via representative tweets as well as curated descriptions. Now, the company is going to help people discover why a certain topic is trending on Twitter. And a lot of time, it is just not clear why a specific phrase is trending on the social media platform. The trending topics lists of Twitter can be problematic for several different reasons, for instance, the algorithm of Twitter will sometimes highlight offensive terms, or the trends sometimes amplify divisive issues. The company has been working to provide more context on what is happening with labels on tweets and accounts and related articles on trends. However, we sometimes look at one word or phrase trending on the social media platform and ask ‘why is this specific word or phrase trending on Twitter?’ In a blog post, Twitter wrote that this particular question was tweeted more than 500K times during 2019. Twitter has revamped - and made more expensive - its subscription service and tweaked how tweets appear on a user’s timeline to make the platform more engaging, lucrative and an attractive destination for an otherwise increasingly dwindling advertiser base.A trending topic on Twitter’s platform shows what everyone is talking about right now.
So naturally, Musk is pushing to make Twitter more self-sustainable. To keep Twitter alive, a service that is not profitable, Musk has to pay an additional $1.5 billion a year in interest alone. He took a loan of about $12.5 billion to finance the deal. Musk acquired Twitter for $44 billion in late October. Under Musk’s helm, Twitter is scrambling to control how users around the globe access the platform as it broadens its attempts to monetize the service. Several of such initiatives have been shut down under the new management. In recent years, Twitter even attempted to repair relationships with developers by launching new programs like the Twitter toolbox for app discovery. Third-party firms were often the ones shipping new products and features for Twitter and the social network did its part by not charging them for the API usage. But the relationship, however inconvenient, was benign for both parties. Twitter has had a strange relationship with developers since its inception.
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Putting a cap on free API usage could also stop firms working around detecting the spread of misinformation on Twitter. Universities often use Twitter to study human behavior in different regions. Twitter’s new announcement might impact research in different areas, including hate speech and online abuse. Then there is another specific user base of the Twitter API: Researchers. These are fun side projects for people who might not be willing to pay fees for something that they themselves are not monetizing. Thousands of developers use the Twitter API for scores of things such as tracking changes among Twitter accounts and offering alerts. This new move might leave some developers to either abandon their products or pass on the cost to their customers.
In the aftermath of the recent changes that saw Twitter shutter third-party clients, many other app developers had grown cautious about the ways they advanced development atop of the Twitter API. “we cut everyone off with no notice but now we would like you to pay us instead” 😂
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